The brief – announce the opening of the terrace.
Starting with May, Hanu’ Berarilor opens us its terrace. We had to come up with a KV to announce this. And so, we did, but we went BIG – we announced the inauguration of “Statul la terasa”. We organised everything using a state symbols and an official tone of voice.
We organised a street event (brass band, state flags and arms). The state inauguration was celebrated also in the restaurant, on radio, in OOH, printed materials, online. Laws were passed and people were invited to join The Big State – Statul la terasa.
Sales went significantly up vs the same period of last year.