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Frolly Molly

Frolly Molly

Category: Brand ID

Challenge

Create a frozen yogurt brand (name, visual identity and positioning). Differentiate from ice-cream through health benefits, establish the versatility of the category, communicate self-service and position the brand in the upper-mainstream segment.

Result

After 1 week from the first kiosk opening, we sold the quantity planned for 1 month.