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Cora 1 Year Anniversary

Cora 1 Year Anniversary

Category: Activations, Product/Brand Campaign

Celebram in familie un an de prietenie!

In a competitive category, where proximity is almost decisive, we decided to create a bond between cora Alexandriei and the people living in the area.

The objective: generate traffic and increase sales.

The pretext: Celebrate 1 year of cora Alexandriei.

For 1 long weekend, cora Alexandriei became THE destination for family entertainment.

Concerts, magician show, dance groups created the perfect environment for us to offer the BIG PRIZE – complete living room make over.

  • Sales went up vs. objectives and cora Alexandriei had the biggest sales compared with all the other cora stores.
  • The biggest number of transactions since the opening of the store
  • The biggest traffic in 2013