Celebram in familie un an de prietenie!
In a competitive category, where proximity is almost decisive, we decided to create a bond between cora Alexandriei and the people living in the area.
The objective: generate traffic and increase sales.
The pretext: Celebrate 1 year of cora Alexandriei.
For 1 long weekend, cora Alexandriei became THE destination for family entertainment.
Concerts, magician show, dance groups created the perfect environment for us to offer the BIG PRIZE – complete living room make over.
- Sales went up vs. objectives and cora Alexandriei had the biggest sales compared with all the other cora stores.
- The biggest number of transactions since the opening of the store
- The biggest traffic in 2013