Relations are not easy stuff. And rarely do people involved in a relationship get to know each other truly, deeply, completely.
This is not the case of Bordello. After 7 years of customer-tailored services and original offers, the most awarded bar in Romania got to know the Jägermeister fetishes that lie behind an impeccable CEO’s shirt, the unserious fantasies of a serious lawyer and the uncountable desires of a good accountant.
The outcome of this valuable insight is a daring 7 years Anniversary Campaign. Under the slogan “Dear, we know you deep inside” we created a cheeky online communication campaign and a set of tempting offline activations, each exploring the in-depth fetishes of Bordello’s clients.
The freshness of the campaign lies in the contrast between the “good” outer face of the client and “bad” desires that lies inside.