Food in general, and Chinese food in particular, is interaction, way of connection and communication. In order to increase the number of WU XING office deliveries, we packed the 10% sales promotion with interactivity and urban sense of humor. The online campaign challenged the imagination of young consumers through a series of totally crazy “DO YOU KNOW HOW TO…? questions, about ants, trees, Shanghai, ears, flowers, rocks, vegetables and a box. Answers are to be found in WU XING boxes only on www.wuxing.ro.
We went further with the challenge of imagination and asked bloggers to fill a WU XING box with all sorts of crazy objects.