Wu Xing știe

Category: Product/Brand Campaign

Food in general, and Chinese food in particular, is interaction, way of connection and communication. In order to increase the number of WU XING office deliveries, we packed the 10% sales promotion with interactivity and urban sense of humor. The online campaign challenged the imagination of young consumers through a series of totally crazy “DO YOU KNOW HOW TO…? questions, about ants, trees, Shanghai, ears, flowers, rocks, vegetables and a box. Answers are to be found in WU XING boxes only on www.wuxing.ro.

We went further with the challenge of imagination and asked bloggers to fill a WU XING box with all sorts of crazy objects.