TEX is brand that values authenticity, joy of everyday life, optimism, spontaneity, and dynamism. Observing the brand’s values, we positioned TEX as the brand that offers FASHION with JOY OF LIFE (MODA CU CHEF DE VIATA), and we turned its rational attributes (good quality materials, endurance of colours and fabrics in time and to repeated washing, strong sewing) into super-powers.
The TV commercials introducing the collections build relationship with customers around the joyful truthfulness of the brand.
Spring with joy of life
The commercial is a “theatrical play” that explores the super-powers of the summer collection through a series of spontaneous family experiences.