Avène Suncare products provide a broad and very effective spectrum protection against UVA and UVB. Our task was to emphasize the sunscreen wide range in a creative and interactive way.
So we communicated – both in online (Facebook and dedicated platform) and offline (pharmacies), under the umbrella of CHOOSING. The line of the summer campaign was “Choose the sun you want for you and your family”. All Avėne buyers had the chance to win a holiday destination at choose, depending on their skin tolerance to sun and on their weather preferences.