Beraria H, the biggest beer hall in Europe, decided to launch its House Beer. A handcrafted type of beer, produced by one of the most appreciated Romanian beer producer – Fabrica de bere buna.
Campaign objectives were:
- Increase awareness and trial
- Establish the link between Beraria H and Fabrica de bere buna
IDEA: H Beer. Handmade beer.
Executional idea: we’ve illustrated the “the handmade” attribute literally. Our key visuals were suggesting the fact that they were handcrafted.