Beraria H

Category: Product/Brand Campaign

Beraria H, the biggest beer hall in Europe, decided to launch its House Beer. A handcrafted type of beer, produced by one of the most appreciated Romanian beer producer – Fabrica de bere buna.

Campaign objectives were:

  • Increase awareness and trial
  • Establish the link between Beraria H and Fabrica de bere buna

 

IDEA: H Beer. Handmade beer.

 Executional idea: we’ve illustrated the “the handmade” attribute literally. Our key visuals were suggesting the fact that they were handcrafted.

BH Afis_70x110cm