In November 2016, an Italian group of investors launched on the Romanian financial market a non-banking, micro-credit platform – www.askredit.to. What was the difference between this financial solution and the other some hundreds on the market? Digital interactivity and financial intelligence. What was the main opportunity? The audience’s openness to e-solutions.
Hence, for the launch campaign, we invented an e-entity that is interactive and very intelligent. Its name is TRI, and inside its tri-shaped robotic super-friendly body, one can find HOW to solve daily financial problems and terrestrial lifestyle problems. TRI became the face of the campaign, winning over platform’s clients and Facebook fans.