Who are we?

Smite is an advertising agency where people share knowledge, fun and coffee cups in order to deliver valuable brand ideas. 

Values: atl PASSION, btl COURAGE, digital AGILITY, TOGETHER. 
“Stay humble, work hard, be kind!” Florin Maxim, Managing Director Smite
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CreativeStrategyResearchDigitalProductionVideo MarketingPRBTL

Making words into stories that sell

Inspiring people to buy, this is the happy end of our stories.
And they all begin with strong, consistent Brand ID, original yet functional Design, efficient Product / BrandCampaign and 24/7 maintenance of market success.

We have the map to reach the light

Through rivers of problems and mountains of challenges, the road shall be nevertheless easy to follow. Because we are endowed with:

Competitive Intelligence

  • Making primary and secondary research for clients who need to assess an industry or a product starting from zero (primary research) or from existing data (secondary research). This service is useful if the client wants to find clear informations, specific (like data or forecasts).
  • Analizing a market or a product for clients who want to enter in a new market or to launch a new product; we assess the potential impact and the release efficiency through data collection and also through internal analysis.
  • Monitoring the competitors after a certain criteria on which the client is interested; delivering, at a certain time, an information bulletin about activities of their competitors

Counter Competitive Intelligence

  • Developing skills and competencies necessary to eliminate uncertainties and improving the organization performance by using economic intelligence
  • Improving the process of decision making for managers by detecting the simulated behaviour using nonverbal and paraverbal communication techniques


YOUR BRAND and the others

Curiosity did not kill the brand. Curiosity is vital, if it is constructive and turned into fit methods:


  • Mystery shopping
  • Brand tracking
  • Market and product evaluations
  • Interviews (CATI, CAPI, Face2Face)


  • Focus groups
  • CJM (customer journey mapping experience)
  • Mini / in-depth interviews
  • Ethnography and communities

We have the keyboard of this digital era

Sociable Social Media

Brands are sociable constructs, they need and deserve authentic interaction with their consumers. We deliver your brand’s vision directly where it can be liked, shared and followed.


Smarter than a smart phone is only a super smart mobile campaign. We create engaging, shareable and memorable campaigns for the most mobile consumers.


Great ideas need a home, a place where they are safe and comfortable. We’ll make a www foundation and we’ll build one. We’ll call it Your Web Site.

Make things happen’. Literally

We live outside our houses, we travel, we socialize. Likewise, brands must be sociable, friendly and live outside, together with its people. It’s our job to turn into Print or Advertising every successful brand idea.

Discover A New Way To Get Your Message Seen

  • Create, produce and edit awesome video
  • Gives your brand a face online
  • Increased trust and conversions
  • Optimised copywriting

Reputation is forever!

We have got the skills and techniques to build and maintain the only thing stronger than time and reality: corporate reputation.

  • Writing and distributing press releases
  • Writing persuasive speeches
  • Writing pitches (less formal than press releases) and send them directly to journalists
  • Creating and executing special events designed for public outreach and media relations
  • Expanding the business contacts via personal networking or attendance and sponsoring at events
  • Copywriting and blogging (internal or external sites)
  • Creating public relations strategies for crisis situations
  • Creating social media promotions and responding to negative opinions online
  • Levariging eReputation

Long live the Unconventional!

We dare go beyond the line and come up with memorable, unconventional activations and fresh, unforgettable events.

Our Dearest Clients

We are proud to have a chance to work with such result-oriented, innovative, creative and exciting companies and projects. We highly appreciate their trust!

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